Grounded Soap Co.

Grounded soap Co. Is a soap company created to invoke the feelings of nature. I created this project for a fictional client who wanted a soap that smelled of nature and could connect the buyer to the outside world. I used neutral colors typically found in nature to help relate the product back to the deeper meaning, which is nature. I used photos of real wood grain to help create the texture throughout the branding. The name Grounded is a symbolic title that allows the buyer to get a glimpse of the connotation of the brand.